Founder of Excelix Digital — 8+ active clients, 3+ years execution across SEO, paid media, content strategy, and web development. I own experiments end-to-end and build systems that compound.
Not a generalist and not a specialist — a growth operator who understands how SEO, paid media, AI, and web development compound together.
Zero SEO foundation. No rankings. No inbound leads. I ran a full technical audit, rebuilt keyword strategy around buyer intent, implemented content clusters — and delivered the first organic leads in the company's history.
3+ years of execution. 8+ active clients. Available for EST hours. If you're building something interesting, I want to talk.
Four projects, real numbers. Every one broken down — what was broken, what I decided, how I executed, and what changed. No vague summaries.
Zero organic presence to top-3 rankings in 8 months. Full technical audit, keyword strategy rebuild, content clusters, and AEO implementation. First organic inbound leads in the company's history.
Meta campaigns burning budget on low-intent audiences. Rebuilt targeting around job titles and income signals. New creative leading with the emotional problem — significant CPL reduction and higher lead quality.
No website, Instagram-only presence, no credibility signal for corporate clients. Built a premium single-file HTML site — 52 base64-embedded images, Apple-style design, zero CMS overhead. First direct enquiry in week one.
Intense competition, sceptical merchants, standard pitches failing. Stopped selling features and started solving problems — settlement speed and customer pressure. Onboarded 2,000+ merchants over four years. Promoted to Team Leader.
Most people treat marketing as a task list. I treat it as a system of bets. Every channel is an experiment. Every number tells a story. Every strategy either compounds or expires.
I work with businesses to build compounding growth systems — not one-time campaigns. SEO that keeps working, ads that scale what converts, content that earns before it sells, and AI systems that multiply execution speed.
Every channel earns its place. Every dollar is tracked. Every decision has a hypothesis before it has a brief.
Most marketers start with "let's do SEO." I start with: what does this business actually need right now? The channel comes after the diagnosis.
I don't run campaigns — I run tests. Every keyword cluster has a hypothesis attached. When it fails I know why. When it works I know how to scale it.
Optimise for clicks → traffic. For conversions → customers. For retention → a business. Choosing the right metric at the right stage is the hardest skill in marketing.
A blog post that ranks keeps generating leads for years. I prioritise assets over campaigns — things that keep working without ongoing spend. Ads are fuel. SEO is infrastructure.
Everything in marketing is writing. The marketer who writes clearly wins — because clarity forces real understanding before anyone reads it.
The goal is to use AI to do what you already do well at 5× the speed. If you don't understand SEO, AI can't fix that. If you do, AI compounds your edge dramatically.
Not tools for their own sake. Structured, repeatable systems where each AI does a specific job inside a real workflow running across 8+ client accounts daily.
Perplexity research — what questions are people asking, what do competitors cover, what's missing?
Claude generates H2 options, FAQ questions, and meta from a structured brief. I validate the structure first.
ChatGPT fills the body. I rewrite intro, headline, conclusion. AI does 70% of typing, I do 100% of thinking.
Export GA4 data, paste into structured prompt, get plain-English narrative in 10 minutes. I edit and add recommendations.
Code, PDF generation, automation scripts via Python. I write the spec and understand every line of output.
Everything here is based on real execution, not theory. Copy that's converted. Frameworks I use daily. Tools I built from real problems.
60% of Google searches now end without a click. ChatGPT processes 700M+ weekly queries. Traditional SEO is no longer enough — here's the complete framework for AI-era search visibility, based on what's actually working right now.
3× content output, same budget. The exact ChatGPT + Claude pipeline I run across every client account. Research → Structure → Draft → Report → Build.
Most campaigns waste 40-60% of budget on irrelevant searches. Here are the exact mistakes I fix first when I audit a new account — negative keywords, match type strategy, and ad structure.
Feature-focused ads were burning budget. One line rewrite — leading with the reader's emotional problem instead of the product — changed everything. Full breakdown of the exact hook.
No CMS. No plugins. No maintenance. One file upload to Hostinger and the site is live. Why this approach builds better sites for small businesses than WordPress ever will.
The marketer who asks "what does winning look like for this business right now?" before touching a single channel will always outperform the marketer who starts with "let's run ads."
Most SEO problems aren't keyword problems. They're intent mismatch problems. You're ranking for what people search, not for what they mean.
Broad match without a negative keyword list is a donation to Google. The search terms report is the most important column in the account. Most people never open it.
If your Meta ad looks like an ad, it's already lost. The best creative I've run looks like something a friend would share, not something a brand would publish.
Read your copy aloud. If you stumble, your reader will stumble. Good copy reads like someone speaking clearly — not someone trying to sound impressive.
Google Business Profile is the most underutilised free marketing tool for Indian local businesses. A fully optimised GMB outranks an average website for most local searches.
AI doesn't replace judgment — it amplifies it. If your judgment is bad, AI makes you worse faster. If it's sharp, AI makes you dramatically more productive.
I build production-grade growth systems — SEO infrastructure, performance ad campaigns, AI-powered workflows, and web development. I look for teams that think in experiments, care about compounding, and move fast.
I'm not passively browsing — I'm actively looking for the right role with the right team. If you're building something interesting in B2B, SaaS, data tools, or growth, I want to talk. Interested in growth marketing, digital marketing manager, or marketing lead roles.
I review exceptional opportunities on a rolling basis. Send your brief and let's keep the conversation open.
Founder mentality, direct communication, and growth-first execution. I value teams who think in experiments, measure what matters, and move without coordination drag.
Tell me what you're building. I'll tell you exactly what I'd do and what it would take. Response within 24 hours.